Client: Galileo (now Kubrio) an early stage EdTech startup
Context: Their business model and branding pivoted so they needed a new website to reflect the changes within the product; we heard repeated feedback that the old website was confusing and had too much information
Solution: I worked closely with the founders to hone in on the messaging and present their new approach in a simple but compelling design; my user research helped target the messages to our ideal customers
Tools Used: Figma, Google Analytics, Zoom, Basecamp
Kubrio rebranded and redesigned their business model
Organic website traffic is the main acquisition channel for Kubrio (~5500 visitors /month) so they needed to nail the messaging. Compelling parents to "start the journey" meant reflecting their deepest desire: to see their child thrive in the future with real life skills and a love for learning.
We differentiate from competitors like Synthesis and Prisma by focusing on community.
Kubrio is establishing itself as a global network, challenging the idea of school as a building. This messaging is echoed throughout the pages on the site because we knew from the research how important this is to parents (and students who love to make friends).
The relationship with a learning coach was also very important to parents. We focused on repeating words like connection and network to emphasize the close relationships within the school. Students and coaches form a strong bond that is of high value to parents.
The third aspect of Kubrio parents value most is the chance to nurture meta skills.On the page we coined these 'maker skills' to highlight how students become masters of their own education through project-based learning experiences.
To keep things simple I designed each section of the homepage as a jumping off point to learn more about the many facets of Kubrio's new approach.