Client: Galileo (now Kubrio) an early stage EdTech startup
Context: Their business model and branding pivoted so they needed a new website to reflect the changes within the product; we heard repeated feedback that the old website was confusing and had too much information
Solution: I worked closely with the founders to hone in on the messaging and present their new approach in a simple but compelling design; my user research helped target the messages to our ideal customers
Tools Used: Figma, Google Analytics, Zoom, Basecamp
Kubrio rebranded and redesigned their business model
Organic website traffic and referrals are the main acquisition channel for Kubrio (~5500 visitors /month) so we needed to nail the messaging.
Using conversion techniques, we boosted time on the page and lead gen (newsletter) conversions. To keep things simple I designed each section of the homepage as a jumping off point to learn more about the many facets of Kubrio's new approach.
Compelling parents to "start the journey" meant reflecting their deepest desire: to see their child thrive in the future with real life skills and a love for learning.
✔️ Serving all four buyer modalities in different sections of the page: Spontaneous, Competitive, Methodical, Humanistic
✔️ Targeting parents main pain points: socializing their children, getting support, and preparing them for the future
✔️ Emphasizing the benefits of this unique approach, while informing visitors about the method of education