Homepage Redesign

TLDR;

Client: Galileo (now Kubrio) an early stage EdTech startup

Context: Their business model and branding pivoted so they needed a new website to reflect the changes within the product; we heard repeated feedback that the old website was confusing and had too much information

Solution: I worked closely with the founders to hone in on the messaging and present their new approach in a simple but compelling design; my user research helped target the messages to our ideal customers

Tools Used: Figma, Google Analytics, Zoom, Basecamp

Kubrio rebranded and redesigned their business model

Organic website traffic and referrals are the main acquisition channel for Kubrio (~5500 visitors /month) so we needed to nail the messaging.

Using conversion techniques, we boosted time on the page and lead gen (newsletter) conversions. To keep things simple I designed each section of the homepage as a jumping off point to learn more about the many facets of Kubrio's new approach.

 

Compelling parents to "start the journey" meant reflecting their deepest desire: to see their child thrive in the future with real life skills and a love for learning.

Strategies Implemented

✔️ Serving all four buyer modalities in different sections of the page: Spontaneous, Competitive, Methodical, Humanistic

✔️ Targeting parents main pain points: socializing their children, getting support, and preparing them for the future

✔️ Emphasizing the benefits of this unique approach, while informing visitors about the method of education

 

homepage redesign

Check out some more of my past projects

Web copy and wireframing

Web copy and wireframing

Product research and innovation

Product research and innovation

Email automation strategy

Email automation strategy

Homepage redesign

Homepage redesign

Landing pages

Landing pages

User research and journeys

User research and journeys