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How We Can Work Together

1. First Meeting

This is your chance to talk my ear off about your project. At this point I want to get to know not only your business, but also you on a personal level to see if we’re a good match to work together. I often choose to work with people that are positive, upfront, transparent, and open-minded. I value mutual respect and open communication so that the details don’t get overlooked and no one is misunderstood.

 

After this meeting, we can chat over email if we’d like to continue working together and what the next steps would be.

4. Writing

This is about 40% of the actual work - most of it being uncovered in the research phase. Now we can fluff up the frills and hang up the bells n’ whistles (or not, depending on your brand tone) and flesh out what you’re really selling here. Because it’s not just a wellness app or a Goretex jacket or an EdTech platform - you’re offering your user a new way to live. You’re offering them a belief about life, the world, or themselves. 

Writing and wireframes are inseparable and I work with them in tandem.

7. Closing the Project

If all is well I will bill the last invoice for the rest of the fee that we agreed upon. Closing the project doesn’t mean saying bye forever 👋. I’m always open and interested in continuing a working relationship if we vibe.

 

Building great relationships take time. I am incredibly grateful for good people in my life and intend to foster as many positive, respectful, fun, and mutually beneficial relationships as I can while running this business!

2. The Proposal

Just as romantic as it sounds. I like to make sure that I’ve gotten the full picture so I will draft a proposal of how I can help you solve the thing you contacted me to do. I’ll send a quote for the services you need from me, as well.

 

At this stage I may call you to confirm or hash out a couple of details just to be sure we’re on the same page - I’m here for you and I want to make sure your needs are met.

5. Wireframing

I use tools like Whimsical and Figma to mock up wireframes with UX design principles in mind. I’ve learned by doing and through self-study, as well as through some professional trainings. I’m not a UX Designer, but copywriting using this technique requires understanding how the reader flows down the page and through each point I’m trying to make. 

Before we get into the trenches together, I’ll meet with you to discuss the research findings and lay out check-ins for the project. We will ideally check in at the beginning to verify the tone/messaging, after the first few paragraphs of copy are written, and midway through the project. At minimum.

Optional: Testing

Testing and improving on your marketing materials is really the bread and butter of the conversion copywriting technique. This is where we find out if our carefully crafted messaging has hit the mark. Or if you need a new button. Or maybe some punchier headlines. You won’t know until you test it. We can discuss this more if we continue our working relationship and you want to see where the money is in your messaging.

3. Getting to Know Your Audience

The research stage is the most time consuming and the most important. Without your voice of customer data, we are doing guesswork and the copywriting won't be as targeted or effective.

 

The research process can include surveys, interviews, and web research. I will ask to interview you in-depth about your product and its features before moving on to interview your customers (or target audience). How much research we do is up to your timeframe and budget, but I always recommend at least putting out a survey and 5 interviews to deeply understand your ideal customer

6. Revising and Editing

At this point, if you don’t already (mostly) know what this copy is going to look like, we have a problem. Because that means we veered off the track of this process and need to rewind and reassess. I finish off with one solid revision, if necessary (*this does not mean an entire rewrite). I will edit to make sure you’re happy with the outcome and feel that the work is something you’ll proudly send out/post/publish.

If your project or business has pivoted and you now feel that the work is irrelevant, that is unfortunately out of scope of our agreement

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